Since 2001

Your Exact Shade is Here

 

PHAEDRA pressed and loose powder best sellers were designed not only to match your complexion but mainly to match your undertone.

AS FEATURED ON

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the beauty journal

pro powder palette

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A NEW LOOK AT BEAUTY

How It's Made

Powder Foundations are specifically designed for you! After many years of research, adding and changing formulas, custom blending shades, oh and of course, a lot of sleep deprivation, in 2001 the vision finally came to pass. I present to you, my labor of love, PHAEDRA, A New Look at Beauty.

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"Thinking outside of the box was something I've always done. So when a vision of creating a make-up line consisting mainly of concealers, foundations, and pressed powders came to me, I was not surprised. Having worked for many years as a professional make-up artist, I really had a passion to help women who struggled with finding colors that actually matched their complexions. After many years of research, adding and changing formulas, custom blending shades, oh and of course, a lot of sleep deprivation, in 2001 my vision finally came to pass. I present to you, my labor of love, PHAEDRA,  A New Look at Beauty." - Phaedra

 

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