While working as a professional make-up artist for over 15 years, I have worked with many ethnically diverse clients. Having worked with such clientele, using several different cosmetic lines, I became frustrated. Most powders on the market today are still too red, pink, or ashy. (Ashy is a term used to describe a gray or white tone caused by certain cosmetic products). That is why I have personally created and custom designed my own line of pressed powders. Each color was created from real women's skin tones.

PHAEDRA® pressed powders were designed not only to match your complexion but mainly to match your undertone. Upon first look at the colors, they appear to look "too light" for darker skin tones, however they were distinctively designed with a warm yellow undertone to give the skin a more beautiful natural looking appearance.