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Since 2001
AS FEATURED ON
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the beauty journal
pro powder palette
A NEW LOOK AT BEAUTY
How It's Made
Powder Foundations are specifically designed for you! After many years of research, adding and changing formulas, custom blending shades, oh and of course, a lot of sleep deprivation, in 2001 the vision finally came to pass. I present to you, my labor of love, PHAEDRA, A New Look at Beauty.
"Thinking outside of the box was something I've always done. So when a vision of creating a make-up line consisting mainly of concealers, foundations, and pressed powders came to me, I was not surprised. Having worked for many years as a professional make-up artist, I really had a passion to help women who struggled with finding colors that actually matched their complexions. After many years of research, adding and changing formulas, custom blending shades, oh and of course, a lot of sleep deprivation, in 2001 my vision finally came to pass. I present to you, my labor of love, PHAEDRA, A New Look at Beauty." - Phaedra
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